Tabular Offer: Reach Your Target Audience Effectively with Radio Sanremo | Brand Name

Target

The collective group of individuals aimed to be reached through advertising efforts
Net Reach

Number of targeted individuals reached at least once by the advertising message.
Effective Coverage

Number of targeted individuals impacted by the advertisement at least N times.
GRP

A raw and unrefined measure of an advertising campaign's effectiveness: it can be determined by calculating Penetration x Frequency, or alternatively, Gross Contacts on Target x 100.
Affinity Measurement

Measures the concentration of GRPs in a plan targeting a specific audience compared to the concentration of GRPs from the same plan across the entire population.

Market Reach

Percentage of the target audience reached at least once by the advertisement.
Effective Reach

percentage of the target audience reached by the advertisement at least N times
Frequency

The number of times an individual is impacted by the advertising message.
Effective Frequency

The minimum number of times an individual needs to encounter an advertising message before it yields the desired impact and makes the communication truly effective.
Average Frequency

Average number of times an individual is exposed to the advertising message.