Our Enterprise

Radio Sanremo stands as a tangible force, closely tied to the renown of the City of Music and its celebrated Festival through its very name. The digital revolution, especially through IP listening and DAB, has vastly expanded its listening potential, now reaching significant numbers both in Italy and globally, thanks in part to the strong appeal of the station's name. Our motto encapsulates this spirit:

Radio Sanremo With You All Year Round.

Alex Peroni

Art Director

Alex Peroni is a master of communication and entertainment, boasting an illustrious career that spans over four decades. His journey began in the vibrant era of the emerging Italian commercial radio scene, where he stood out not merely as a participant, but as a pioneering force. From the get-go, he was at the forefront of the nation's major networks, later becoming the music selector and artistic director for Radio 105 and RTL 102.5. His innovative spirit shone as he navigated the complexities of the media landscape, pioneering technical and organizational solutions. These initial efforts laid the groundwork for a career characterized by relentless innovation and a deep commitment to enhancing audience engagement. In recent years, Alex Peroni has honed his expertise in new radio broadcasting formats, particularly web and visual radio. He has been tasked with tailoring the most accessible and suitable product for new technologies, following the unique tradition of Radio Sanremo.

Mauro Birocchi

General Director

With over four decades of expertise in the communications and media realm, Mauro Birocchi stands as a distinguished figure in the radio production industry. He currently holds the esteemed role of General Director at Radio Sanremo, adeptly steering the station through its digital transformation. General Director, Radio Sanremo (Sep 2022 - Present): He is charged with overseeing the administration and overall management of Radio Sanremo, with a keen focus on media production, music, and broadcasting. President, Multimedia Association (ASSOMULTIMEDIA) (Jun 2017 - Jul 2022): In his tenure, he vigorously fostered collaboration among media professionals and record producers, driving sustainable growth within the industry. Partner and Head of Radiotv and Social Media, MAP Musicians Associated (Jun 2016 - Dec 2017): Leveraging his extensive experience, he effectively promoted and elevated the profile of associated artists through radio, television, and social media endeavors.